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redesign · 2026
Mowilex Website Redesign
A full visual redesign of the Mowilex website: cleaner hierarchy, stronger brand presence, and a layout built to convert.
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Apr 2025 — May 2026
PR & Content Specialist
PT Mowilex Indonesia West Jakarta · premium paint & coating manufacturer- Owned day-to-day PR & partnership requests, corporate events, product programmes.
- Wrote ID/EN press releases distributed by national outlets and PR Newswire.
- Ran Instagram & site content for Cendana Paints (a Mowilex sub-brand).
- Designed merchandise, event collateral, website mockups and social posts.
- Translated brand identity into 4 sub-brand sites: Mowilex, Mowilex Professional, Mowilex Export, and Mowilex WoodMaster.
press releasesPR Newswirebrand systemsweb mockupsIG content -
Sep 2023 — Jan 2024
Media Relations Officer
South Lebak Mitigation Group (GMLS) Banten · NGO for disaster-prone communities- Researched, interviewed, and built fact sheets that became articles & releases.
- Redesigned and shipped www.gmls.org along with a new press release format.
- Grew media partner roster from 58 → 70 outlets, including 2 international.
website launchmedia outreachfield coverage -
Oct — Dec 2023
Head of Media Relations Team
3rd Intl Workshop on YYP in SETI for DRR Jakarta · U-Inspire × BRIN × UNESCO- Led 7 officers on monitoring, releases, and microblog production.
- Hosted 2 talkshows on BRIN's YouTube with guests from the Philippines & India.
- Worked with SEAToday and RRI–Voice of Indonesia on event coverage.
team leadpress conferencesbroadcast -
Feb — Jul 2023
Media Relations Intern
PT Astra International Tbk. Menara Astra, Jakarta- Press releases picked up by Antara, Tribun, Suara, Kontan, Republika, Katadata, Solopos, Disway.
- Live coverage of the 2023 SEA Games Indonesian Contingent Victory Parade.
- Helped prepare corporate events for board, journalists, partners, public.
- Acted as media liaison officer for partner correspondence.
news distributionliaisonevents -
Feb — May 2022GLOFS
Event Organiser
Give The Light For The Differences (GLOFS) Banten · ASD awareness webinar- Planned a free, awareness-focused event for Autism Spectrum Disorder.
- Partnered with UMN to prep students for autism-friendly campus practices.
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Aug — Nov 2021We-Care
Project Manager
We-Care Fest Banten · mental-health webinar during COVID- Programmed a free talkshow with Jennyfer M.Psi on Gen-Z mental health.
- Maintained sponsor relations with PT Pancaputra Satriawibawa (SKF), PT Ekasapta Paramita Energi, and Event Jakarta.
PR & Editorial
Media RelationsExpert
Press Release WritingExpert
Brand ContentAdvanced
Event ManagementAdvanced
Copywriting (ID/EN)Expert
Web DesignIntermediate
Visual & Audio
Graphic DesignAdvanced
PhotographyIntermediate
Photo EditingIntermediate
VideographyIntermediate
Video EditingIntermediate
Audio RecordingIntermediate
Audio ProductionBasic
Toolbox
A
WordΣ
ExcelC
CanvaPs
PhotoshopAi
IllustratorId
InDesignPr
Premiere▶
Final Cut◎
Motion♪
Logic ProF
Figma✦
LLMsbrand · 2025
Darmi's Delights
Branding for a home-operated UMKM in South Jakarta — logo, type system, packaging in warm browns & playful kitchen vibes.
redesign · 2022
Shopee, Reimagined
A college concept arguing for restraint — a calmer, more readable e-commerce surface that does not shout from every direction.
e-magazine · 2022
Cadenza
An e-mag designed with UMN journalism students. Named after the solo at the end of an orchestra — about finding ideas in unlikely places.
cover · 2022
Cadenza Alt Cover
An alternate cover for Cadenza in red — passion & elegance, with a violinist as the through-line of music's enduring grip on people.
cover · 2022
FAMA Magazine
Cover commemorating Queen Elizabeth II — Big Ben in B&W as a moment when time pauses and grief travels.
video · 2022
South Jakarta Tourism Spot
A soft-sell narrated short for South Jakarta tourism & transit — text + rough cuts + minimalist motion graphics.
music video · 2022
Jakarta Jingle
An original jingle layered over cinematic city footage — about Jakarta's hustle as a culture, not just a backdrop.
Universitas Multimedia Nusantara
Bachelor of Communication Science · Strategic Communications
St. Christopher High School
Social sciences major
Certifications
TOEIC · 990 / 990
International Test Center · May 2024
Digital Marketing — Indonesian Professional Certification Authority
Yogyakarta · Mar 2024
Foundations of Digital Marketing & E-Commerce
Google Career Certificates · Nov 2024
Attract & Engage Customers with Digital Marketing
Google Career Certificates · Nov 2024
Organisations
- MAPALA UMN — Chairman (Sep 2022 – Oct 2023), Secretary (Aug 2021 – Sep 2022). Outdoor & disaster-relief programs incl. 2022 Cianjur Earthquake.
- Putra Altar St. Eugenius — Supervising Committee (Oct 2022 – present). Mentoring 180+ Catholic high-schoolers in West Jakarta.
Let's connect.
Whether it's a story for your brand, an identity to sculpt, or a press kit to ship, I'm a message away.
- @[email protected]
- inlinkedin.com/in/jasontorar
- ▣Jakarta, Indonesia